When Stella Artois Happy Hour at the Symphonyreturns on March 18, the program turns to
music by John Mayer and a John of an older generation - Johannes
Brahms. Crazy as it may seem, these two musicians
actually share more than just a first name.
While many of us are stuck with the image of the old, bearded
Brahms in our minds, in his younger days, Johannes (right) was
quite the looker and probably attracted his fair share of female
attention, just like John Mayer.
Everyone thinks marketers are all about numbers,
charts and strange acronyms. It's true, ROI is
crucial. (That’s Return On Investment,
or, was the cost of the ad worth the money it generated?) And, yes,
we've got to hit our revenue goals. But I certainly don't
work in marketing at the ISO because I love graphs and
spreadsheets. I work at the ISO because I love music,
and I’m in marketing because I’m a people person. At the end
of the day, I’m here to connect people more closely to our
music.
Did
you make it to our premiere Symphonic Hits powered by
Lilly? What did you think? Did you come early for
Sound Off? Stay late to meet the musicians at
Reverb?
Did you enjoy the Shostakovich, the Chopin, the Tchaikovsky?
Comment below and tell us what you thought. We'd love to hear
from you!
And if you're coming to future Symphonic Hits let us know
what you're wondering and your questions might make it into
Sound Off.
Our
contest winner Lauren (and 1750 of her closest friends) had
an unbelievable time at the concert last night. Lauren even
had a chance to meet Yo-Yo after the concert! (See the picture to
the right for proof.)
Here's what she had to say about the evening:
Dearest ISO Bloggers,
Last NIGHT . . .the concert, the
Man, the experience. . . was the most incendiary night of my
life!!! Its impact had, and will continue to leave,
an indelible impression on my spirit.
After much deliberation, we have chosen a
winner. Congratulations to . . .
(Imagine the drum roll . . .)
LAUREN ALAYZA!
Here's what she had to say:
Dear ISO, My name is Lauren Alayza,
and I am a seventeen-year-old aspiring cellist. It is my dream to
become a fine cellist, (as fine as Yo-Yo Ma!) and to play chamber
music professionally someday. I have only been playing about five
years, but I try my hardest to make it seem as if I have been
studying much longer. I am not like most student...
Tomorrow night, Yo-Yo Ma, one of the most famous musicians in the
world, returns to Indianapolis for his first concert with
the ISO in over a decade.
This one-night only Special Event has been sold out for weeks, but your
friends in the ISO marketing department have been hiding a
pair of tickets to give away to one lucky person.
All you have to do to win is leave a comment below telling us why
we should give you the tickets. The most unique and
compelling answer wins.
If
a picture is worth a thousand words, then a pause is worth a
thousand notes.
There's something almost magical about the way that perfectly
placed moment of silence can stop us dead in our tracks and
make us yearn that much more for the music we're about to
hear.
My favorite pause in music occurs right before the final iteration
of the theme in the "Great Gate of Kiev" from
Mussorgsky's Pictures at an Exhibition. This
swaggering theme makes its final appearance after a a flurry
of furious...Read More »
This weekend we're performing two concerts of Mozart
at Conner Prairie, our summer home just a few miles up the road
from Indianapolis. In honor of the Wolfie, here's my favorite
scene from Amadeus, which also happens to be one of my
favorite movie scenes period:
It's barely longer than a minute, but it's quite possibly the
best summation of why Mozart specifically, and music in general, is
just so powerful. Because an old man, reduced to a shadow of
his former self, forgotten in his...Read More »
Did
you make it to our premiere Symphonic Hits powered by
Lilly? What did you think? Did you come early for
Sound Off? Stay late to meet the musicians at
Reverb?
Our
contest winner Lauren (and 1750 of her closest friends) had
an unbelievable time at the concert last night. Lauren even
had a chance to meet Yo-Yo after the concert! (See the picture to
the right for proof.)
Tomorrow night, Yo-Yo Ma, one of the most famous musicians in the
world, returns to Indianapolis for his first concert with
the ISO in over a decade.
If
a picture is worth a thousand words, then a pause is worth a
thousand notes. 
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